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CD-ROM to acccompany Basic Marketing

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Published by McGraw-Hill/Irwin .
Written in English

Subjects:

  • Sales & marketing,
  • Business & Economics,
  • Nonfiction,
  • Business/Economics,
  • Non-Classifiable,
  • Marketing - General

Book details:

The Physical Object
FormatCD-ROM
ID Numbers
Open LibraryOL9965496M
ISBN 100072281480
ISBN 109780072281484
OCLC/WorldCa38862495

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The basic form of the book is to define a few terms, define a chart, have some barely related case study, go to the next chapter. It's an easy book to teach from, but a horrible book to learn from. For example, it brings up the four P's (Place, Promotion, Price, Product) with a paragraph or two for each/5. Learning aid to accompany Basic marketing: A managerial approach [E. Jerome McCarthy] on *FREE* shipping on qualifying offers. His books include two other widely used texts: Basic Marketing and The Marketing Game! He is a past President of the American Marketing Association Academic Council, and he served as chair of an advisory committee to the U.S. Census Bureau and trustee of the Marketing Science Institute. He has also worked as a consultant to various by: • A complete revision of the Student CD-ROM to Accompany Basic Marketing that comes with the text, with a new interface that integrates the rich variety of multimedia learning resources it includes. • A completely new and expanded archive of PowerPoint electronic lecture-support slides, with links to full-motion videos, ads, and photos, to.

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