Consumer behavior and marketing action
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Consumer behavior and marketing action

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Published by Kent Pub. Co. in Boston, Mass .
Written in English


  • Consumer behavior.,
  • Motivation research (Marketing)

Book details:

Edition Notes

Includes bibliographical references and indexes.

StatementHenry Assael.
LC ClassificationsHF5415.3 .A83 1984
The Physical Object
Paginationxx, 695 p. :
Number of Pages695
ID Numbers
Open LibraryOL3179607M
ISBN 100534029906
LC Control Number83022197

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